Dedicated to delivering excellence —
International Applications Company Limited
After the successful acquisition of International Applications Company Ltd (‘IAC’) in 2022
The company, which operates BinDawood Holding’s Danube and BinDawood e-commerce channels, is now concentrating on elevating its online sales as a proportion of its total revenue. This strategic objective entails expanding its network of dark stores throughout the Kingdom to ensure rapid delivery and a 100% fulfillment rate, while also refining inventory management accuracy and implementing live displays for customers. Additionally, the company intends to broaden its product range in each store to offer customers a wider selection.
About IACo —
In 2024, the company is scheduled to inaugurate its inaugural fully automated business-to-business (B2B) Mega Dark Store in Bahrah, Jeddah.
This venture aims to boost operational capacity for online sales and propel revenue growth. Looking ahead, the company plans to establish 10 such automated stores across Saudi Arabia in the foreseeable future, strategically positioning them in various cities based on demand. Furthermore, the company is actively exploring opportunities within the Fintech sector to enhance customer experience and provide additional payment gateway options.
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Customer Loyalty Initiative —
IACo Loyalty Initiative
Our customer loyalty initiative has maintained its success, experiencing a consistent rise in enrollment and active participation. By seamlessly integrating with our e-commerce platforms—Danube and BinDawood Apps—customers can effortlessly accrue points. With over 5 million customers onboarded, our customer base has expanded, introducing significant performance indicators. Utilizing advanced tools, we can segment customers based on their spending habits and demographics, enabling tailored promotions. This approach has notably increased sales among loyal customers, confirming the program's effectiveness in driving sales and cultivating loyalty, thereby contributing to overall business growth and sustainability.
BinDawood Online —
BinDawood App
The BinDawood App was launched in Jeddah in 2019 and offers a convenient way for customers to order BinDawood goods and products online for home delivery.
BinDawood Online is growing quickly and our goal is to expand to new cities covered by the service, so that as many customers as possible across Saudi Arabia can benefit from the value and flexibility that it offers.
Danube Online —
Danube App
Danube Online is an award-winning e-commerce grocery platform through which customers can order fresh products for convenient home delivery.
Danube Online was launched in 2017 and is the first and boldest service of its kind in Saudi Arabia. The app and digital platform offer a fully integrated journey from order to delivery and create new levels of convenience and flexibility for our customers.
Danube Online currently delivers premium Danube grocery products in five cities across the Kingdom.
For example, in 2019 we were honoured for ‘Digital Transformation of the Year’ by IDC Awards and we won the ‘Retail Technology Award’ at the 2018 Seamless Awards.
The Danube Online e-commerce platform is hosted on www.danube.sa